Jaeger-LeCoultre New York flagship store

Jaeger-LeCoultre New York flagship store

Located at 701 Madison Avenue, this is the eighth store in the United States for the watchmaker. New York is an important retail presence for luxury brands to benefit from the foot traffic of both natives and tourists.

Jaeger-LeCoultre’s new outpost is 700 square feet, with the space decorated to create a warm, intimate environment.

At the entrance, a rotunda-shaped area will introduce the newest collections from the house, as well as its icons. This space also houses Jaeger-LeCoultre’s Grand Complications and High-Jewelry timepieces and its Atmos clocks.

Sarah Gadon chose to wear a RendezVous Night & Da watch during the ribbon-cutting ceremony.